SEO & SEM Industry Spread Popular in India

Posted On 9:48 PM by Shailendra Dubey |

According to Economic Times

Whether it's planning a trip, buying merchandise or even finding a suitable loan, more and more Indians are turning to search engines like Google, Yahoo, MSN et al for help.

With regular internet users already reaching a sizeable 40 million this year, search engines are becoming a significant marketing tool for Indian companies—anything from thematic brand advertising to selling goods and services directly to consumers.

Everyone from start-ups to well-established players across sectors—ICICI Bank, HDFC, Taj Hotels, Godrej et al—are making sure that they adopt search engine optimisation-led marketing (SEM) to net the online Indian. Search Engine Optimisation (SEO) is a technique that provides better reach and greater visibility to companies by sponsoring links on search engines, paying search engines to include websites in the search index or by altering a website code.

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1 Response to 'SEO & SEM Industry Spread Popular in India'
  1. Anonymous
    http://shailendrad.blogspot.com/2008/09/seo-sem-industry-spread-popular-in.html?showComment=1231405140000#c4677618663852212375'> January 8, 2009 at 12:59 AM

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