Sir Sachin.....................

New Records................

1. Highest Run scorer in the Test Cricket

2. First Cricketer to pass 12000 run in the Test Cricket

Previous Records Held by Sachin Tendulkar

1. Highest Run scorer in the ODI

2. Most number of hundreds in the ODI 41

3. Most number of nineties in the ODI

4. Most number of man of the matches(56) in the ODI's

5. Most number of man of the series(14) in ODI's

6. Best average for man of the matches in ODI's

7. First Cricketer to pass 10000 run in the ODI

8. First Cricketer to pass 15000 run in the ODI

9. He is the highest run scorer in the world cup (1,796 at an average of 59.87 as on 20 March 2007 )

10. Most number of the man of the matches in the world cup.

11. Most number of runs 1996 world cup 523 runs in the 1996 Cricket World Cup at an
average of 87.16

12. Most number of runs in the 2003 world cup 673 runs in 2003 Cricket World Cup, highest by any player in a single Cricket World Cup

13. He was Player of the World Cup Tournament in the 2003 Cricket World Cup.

14. Most number of Fifties in ODI's 87

15. Appeared in Most Number of ODI's 407

16. He is the only player to be in top 10 ICC ranking for 10 years.

17. Most number of 100's in test's 38

18. He is one of the three batsmen to surpass 11,000 runs in Test cricket, and the first
Indian to do so.

19. He is thus far the only cricketer to receive the Rajiv Gandhi Khel Ratna, India 's highest sporting honor.

20. In 2003, Wisden rated Tendulkar as d No. 1 and Richards at No. 2 in all time Greatest ODI player.

21. In 2002, Wisden rated him as the second greatest Test batsman after Sir Donald Bradman.

22. he was involved in unbroken 664-run partnership in a Harris Shield game in 1988 with friend and team mate Vinod Kambli.

23. Tendulkar is the only player to score a century in all three of his Ranji Trophy, Duleep Trophy and Irani Trophy debuts.

24. In 1992, at the age of 19, Tendulkar became the first overseas born player to represent Yorkshire.

25. Tendulkar has been granted the Rajiv Gandhi Khel Ratna, Arjuna Award and Padma Shri by Indian government. He is the only Indian cricketer to get all of them.

26. Tendulkar has scored over 1000 runs in a calendar year in ODI's 7 times

27. Tendulkar has scored 1894 runs in calendar year in ODI's most by any batsman

28. He is the highest earning cricketer in the world

29. He has the least percentage of the man of the matches awards won when team looses a match.. Out of his 56 man of the match awards only 5 times India has lost.

30. Tendulkar most number man of match awards(10) against Australia

31. In August of 2003, Sachin Tendulkar was voted as the "Greatest Sportsman" of the country in the sport personalities category in the Best of India poll conducted by Zee News.

32. In November 2006, Time magazine named Tendulkar as one of the Asian Heroes.

33. In December 2006, he was named "Sports person of the Year

34. The current India Poised campaign run by The Times of India has nominated him as the Face of New India next to the likes of Amartya Sen and Mahatma Gandhi among others.

35. Tendulkar was the first batsman in history to score over 50 centuries in international cricket

36. Tendulkar was the first batsman in history to score over 75 centuries in international cricket

37. Has the most overall runs in cricket, (ODIs+Tests+Twenty20s), as of 30 June 2007 he had accumulated almost 26,000 runs overall.

38. Is second on the most number of runs in test cricket just after Brian Lara

39. Sachin Tendulkar with Sourav Ganguly hold the world record for the maximum number of runs scored by the opening partnership. They have put together 6,271 runs in 128 matches

40. The 20 century partnerships for opening pair with Sourav Ganguly is a world record

41. Sachin Tendulkar and Rahul Dravid hold the world record for the highest partnership in ODI matches when they scored 331 runs against New Zealand in 1999

42. Sachin Tendulkar has been involved in six 200 run partnerships in ODI matches - a record that he shares with Sourav Ganguly and Rahul Dravid

43. Most Centuries in a calendar year: 9 ODI centuries in 1998

44. Only player to have over 100 innings of 50+ runs (41 Centuries and 87 Fifties)(as of 18th Nov, 2007 )

45. the only player ever to cross the 13,000-14,000 and 15,000 run marks IN ODI.

46. Highest individual score among Indian batsmen (186* against New Zealand at Hyderabad in 1999).

47. The score of 186* is listed the fifth highest score recorded in ODI matches

48. Tendulkar has scored over 1000 ODI runs against all major Cricketing nations.

49. Sachin was the fastest to reach 10,000 runs taking 259 innings and has the highest batting average among batsmen with over 10,000 ODI runs

50. Most number of Stadium Appearances: 90 different Grounds

51. Consecutive ODI Appearances: 185

52. On his debut, Sachin Tendulkar was the second youngest debutant in the world

53. When Tendulkar scored his maiden century in 1990, he was the second youngest to score a century

54. Tendulkar's record of five test centuries before he turned 20 is a current world record

55. Tendulkar holds the current record (217 against NZ in 1999/00 Season) for the highest score in Test cricket by an Indian when captaining the side

56. Tendulkar has scored centuries against all test playing nations.[7] He was the third batman to achieve the distinction after Steve Waugh and Gary Kirsten

57. Tendulkar has 4 seasons in test cricket with 1000 or more runs - 2002 (1392 runs), 1999 (1088 runs), 2001 (1003 runs) and 1997 (1000 runs).[6] Gavaskar is the only other Indian with four seasons of 1000+ runs

58. He is second most number of seasons with over 1000 runs in world.

59. On 3 January 2007 Sachin Tendulkar (5751) edged past Brian Lara's (5736) world record of runs scored in Tests away from home

60. Tendulkar and Brian Lara are the fastest to score 10,000 runs in Test cricket history. Both of them achieved this in 195 innings

61. Second Indian after Sunil Gavaskar to make over 10,000 runs in Test matches

62. Became the first Indian to surpass the 11,000 Test run mark and the third International player behind Allan Border and Brian Lara.

63. Tendulkar is fourth on the list of players with most Test caps. Steve Waugh (168 Tests), Allan Border (158 Tests), Shane Warne (145 Tests) have appeared in more games than Tendulkar

64. Tendulkar has played the most number of Test Matches(144) for India (Kapil Dev is second with 131 Test appearances).

65. First to 25,000 international runs

66. Tendulkar's 25,016 runs in international cricket include 14,537 runs in ODI's, 10,469 Tests runs and 10 runs in the lone Twenty20 that India has played.

67. On December 10, 2005 , Tendulkar made his 35th century in Tests at Delhi against Sri Lanka . He surpassed Sunil Gavaskar's record of 34 centuries to become the man with the most number of hundreds in Test cricket.

68. Tendulkar is the only player who has 150 wkts and more than 15000 runs in ODI

69. Tendulkar is the only player who has 40 wkts and more than 11000 runs in Tests

70. Only batsman to have 100 hundreds in the first class cricket.

It's another morning...
What the Heck .. Again I have to go to office.

Ohh, this is me... I shouted having a glance on my snap in today's
news paper.
But what the HELL it is doing in the death column??

Strange...

One sec... Let me think, last night when I was going to bed I had a
seviour pain in my chest, but I don't remember anything after that,
I think I had a sound sleep.

Its morning now, ohh..... It's already 10:00 AM, where is my coffee?
I will be late for office and that bastard will get a chance to irritate
e.

Where is everyone...??? I screamed.

"I think there is a crowed outside my room, let me check." I said to
yself.

So many people..... Not all of them crying...
But why some of them crying...

WHAT IS THIS??? I m laying there on the floor...

"I AM HERE" ... I shouted!!! No one listen.
"LOOK I AM NOT DEAD" ... I screamed once again!!! No one is interested in
e.
They all were looking me on the bed.

I went back to my bed room.

"Am I dead??" I asked myself.

Where is my wife, my children, my mom-DAD, my friends?

I found them in the next room, all of them were crying... still
trying to console each other.

My wife was crying... she was really looking sad.
My little kid was not sure what happened, but he was crying just coz
his mom was sad.

How can I go without saying my kid that I really love him, I really
do care of him. ??
How can I go without saying my wife that she is really most
beautiful and most caring wife in this world..??
How can I go without saying my parents that I m ... just because of u ??
How can I go without telling my friends that without them perhaps I
have done most of the wrong things in my life... thanks for being
there always when I need them... and sorry for not being there when
they really need me..

I can see a person standing in the corner and trying to hide his tears...
Ohh... he was once my best friend, but a small misunderstanding made
us part, and we both have strong enough ego to keep us disconnect.

I went there.. And offered him my hand, "Dear friend... I just want
to say sorry for everything, we r still best friend, please forgive me."

No response from other side, what the hell?? He is still preserving
his ego, I am saying sorry... even then!!!
I really don't care for such people.

But one sec.... it seems he is not able to see me!!!! He did not see
my extended hand.
My goodness... AM I REALLY DEAD???

I just sat down near ME; I was also feeling like crying...

"OHH ALMIGHTY!!!! PLEASE JUST GIVE ME FEW MORE DAYS..."
I just wasn't to make my wife, my parents; my friends realize that
how much I love them.

My wife entered in the room, she looks beautiful.
"YOU R BEAUTIFUL" I shouted.
She didn't hear my words, in fact she never heard these words coz I
never said this to her.

"GOD!!!!" I screamed... a little more time plzzzzzzzzzzzzzz..
I cried...

One more chance please... to hug my child, to make my mom smile just
once, to feel my dad proud on me at least for a moment, to say sorry
to my friends for everything I have not given to them, and thanks
for still being in my life....

Then I looked up and cried!!!!

I shouted....

"GOD!!!! ONE MORE CHANCE PLEASE!!!!"

"You shouted in your sleep," said my wife as she gently woke me up.
"Did you have a nightmare?"

I was sleeping....
Ohh that was just a dream....

My wife was there... she can hear me...
This is the happiest moment of my life...
I hugged her and whispered.... "U R THE MOST BEAUTIFUL AND CARING
WIFE IN THIS UNIVERSE.... I REALLY LOVE U DEAR"

I can't understand the reason of the smile on her face with some
tears in her eyes, still I m happy....


"THANK YOU GOD FOR THIS SECOND? CHANCE."

MORAL: You cannot start again with "love all "as like Tennis Match;
it's your life match

Source : Mashable.com

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Amitize.com - Amitize is a worldwide friendship network.

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Bebo - Bebo is a hugely popular site (especially in the UK), and similar in philosophy to MySpaceMySpace reviews. It allows users to communicate with their friends in multiple ways including blogging, sending messages and posting pictures.

Eons - An online gathering place for the elderly; most of the users are over the age of 50 years.

Facebook.com - FacebookFacebook reviews is a social networking phenomenon connection people with their friends, family and other users with similar interests.

Faceparty - A UK based community social networking website. It started for youngsters but has now risen to popularity among all age groups.

Flingr - Flingr allows users to connect with all categories of friends – colleagues, college mates and school buddies.

Friendster - It is a popular global social network for finding new friends and developing friendships as well as searching old friends.

hi5 - Hi5 is a prominent social networking service in India with over 40 million users. However, Hi5 has recently experienced an upsurge beyond India and has shown increasing popularity in EU too.

Lovento - Lovento allows you to discover news friends and also find information about latest events.

Multiply.com - is a social networking website providing easy way to share digital media which includes photos, videos and music.

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NetFriendships.com - A comprehensive social networking site enabling users to make new online friends and discover old ones.

Netlog - A social community of more than 20 million young Europeans.

Orkut - Orkut is a social networking service owned by Google. It enables users to meet new friends and create communities.

Passado - Passado is Europe’s no.1 re-union website connecting members with friends from school to workplace.

Piczo - Piczo offers safe social networking environment to youngster around the world. Piczo users can design their personal website with photos, videos etc. and share it with their friends.

Plazes - A social networking website for connecting with local users.

Pownce.com - Pownce is a mix of social networking and microblogging. It enables users to send messages, files, events and links with each other.

ProfileHeaven.com - A UK based social networking site for teenagers.

reunion.com - A leading online service for discovering old friends, classmates and family members.

Vox.com - is a social blogging service where users share their ideas, photos, videos with family and friends.

Xanga - Xanga is one of the biggest social networking platforms with features of sharing photos, photos and videos.

XuQa - An online college social networking site with poker gaming features.

ActionProfiles.com - It is social networking community for sports and action. The features of the website are profiles of users with photographs and videos, reviews of products and job discussion boards.

Arts community - Arts community provides a dynamic community experience by providing extensive listing of exhibitions, events and openings.

BeGreen - BeGreen is a community that aims to generate environmental awareness for users.

beRecruited - beRecruited is a dedicated online community for sportpersons and coaches.

BottleTalk - BottleTalk is a wine lover’s community making it easy for members to share their drinking experiences.

CarGurus - An automobile community website enabling users to post car reviews, photos and share opinions.

Change - Change is a nonprofit social networking website that connects like minded users and allows them to exchange information.

ChangingThePresent - A nonprofit fund raising community with membership of over 400 nonprofits.

ChickAdvisor - ChickAdvisor is a sharing community for women users.

CircleUp - CircleUp is one of the best community website connecting users to groups, clubs for knowledge sharing, information exchange.

Coastr- Coastr connects beer lovers with each other.

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coRank - A rating community for users to share interesting information on internet.

DailyStrength - A huge community of over 500 groups dealing with health issues and various medical challenges.

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CrackSpace - A common place for fans of hip-hop music.

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MOG - An online community powering site members to discover music and music lovers.

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Dodgeball - A New York based service facilitating social interactions through mobile phones.

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Groovr - An ultimate mobile social networking site for staying connected with friends. It is compatible with iPhone.

Jaiku - Jaiku is essentially a microblogging service with an SMS gateway, very similar to

Loopt - Loopt is a cool mobile based friend locator website. It uses GPS to show its users the location of friends by updating maps on mobile handset.

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Rabble - A location based social networking service for mobile phone users.

Socialight - Socialight is a mobile based social networking site where users share their travel experiences with other mobile users.

Wattpad - A mobile phone social networking platform allowing users to discover, read and share their stories with each others.

3LUXE - A community generated product research site.

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boxedup.com - Boxedup.com users add their favorite products to their list and share it with others.

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iliketotallyloveit.com - A user generated marketplace where users submit cool products.

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Going.com - A fun way to interact with people locally.

iloho - An online travel community with similarity to social bookmarking services like digg.

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Source : Mashable.com

Well, when you normally walk into a session with lots of expectations. But I went to a place, where I didn’t ever think to go and to a session about something I knew nothing about. What did I think?? All I knew was that I’d meet some SEO/SEM buddies, but all those I met were those who did not flaunt about their achievements and guided everyone around. Well all I did was to listen to them and try to learn from them.

There were lots of sessions… I wanted to listen and learn and also want to live-blog. I have attached my Mobile Phone & my new Digi Cam to my laptop & try to cover most of the things.

The introduction began with Kapil Nakra, of OmLogic, who started off very well and raised the enthusiasm in the crowd.. And then came running Kiruba who jumped up on the stage and raised the energy to the highest level.

This followed by a session on “How SEO/SEM is doing well in the recession times” by Vivek Bhargav from Communicate2. This session spanned from 10 AM to 10:45. Vivek contemplated on why recession is not being felt in India as it is in the US or UK and how employees are working their best out in these tough times which actually get their company gets going very well. Relating it to SEO and SEM, he suggested that in the tough times one should concentrate on minimizing waste and maximize efficiency. He suggested many methods on improving conversions on how SEM works effectively compared to conventional marketing methods like the print media. He elaborated that specific usage of keywords targets the users who are potential customers more accurately than the conventional media. He wrapped up his informative session by saying what inspired most, “See the opportunity in crisis!!”

Next in the row was Abdul who works as an SEO Project Manager at Convonix. He showcased his presentation on the “Keyword research - tools and techniques” which was an eye opener to an SEO-dumb person like me. He gave us a lot to carry about in the field of Keyword research. He wrote on our mind, the mantra to Keyword research - Identify and Optimize! There was an interesting debate about tertiary keywords between him and Aswin Ramesh, the youngest CEO in India, which made our bags heavier as we had already lot to carry for the day at 11 AM itself! He reminded us about the tools an SEO/SEM consultant would use even while fast asleep: Adwords, Wordtracker, Yahoo panama, MSN keywords. He also shared knowledge about the keyword mapping and research and how we should capitalize on Google Suggest and Yahoo Suggest.

Clock struck 12 and we heard Srikar Nagubandi calling out for us, from US, on netmeeting to get our coffee mugs in to the hall. Those who don’t know he’s the Director of Rosetta. He was up at 1:30 AM EST (as he’s in US) to share his gyan on the E-Commerce SEO. He briefed about the challenges one may face in SEO and classified them into technical, on-site and off-site. He briefed about how ugly platform, ugly code, ugly URLs can affect campaigns. He stressed on tags with keywords and on the posting of real content written by people with named and optimized images. He also explained how allowing visitors to bookmark/share/email the site’s content can help SEO/SEM. He also stressed on using twitter based tools for easy access for sharing links which the visitors would want to do. He also talked about how SEO should relate to size and how one can specifically work based on the client who are small, medium or large e-commerce sites or companies. He shared that “One site doesn’t fit all” before he pulled his sheets to sleep.

Next was Trinadh a Web Strategy Consultant from CTS who hosted the last session before lunch on Web Analytics - what next? He concentrated initially on the changes in web analytics industry and how Indian companies have been recognized by GAAC, WAA, etc. He enlightened us on going about measuring web 2.0 which would mark the beginning of Web Analytics 2.0. He maintained that measurement is simple but the tools are complex. He also called in Jeff a UI Consultant from CTS who shared his thoughts on how to leverage Web Analytics and how usability is a very important factor affecting SEO and SEM campaigns. He presented a book “Web Analytics Demystified” by Eric Peterson to a SEO practitioner attending this session for answering his question.

We then proceeded to the lunch which was not meant for the body, but was for the networking beast sleeping inside us during the session.

Post the lunch Kiruba began the Brain Jam with the paper crumble game for quick tips and experiences of the attendees with SEO and SEM.

Next was Vishal Sampat, the CEO of Convonix who was there to educate us on the Website Usability - Improving User Experience. He spoke mainly about conversions and how to measure it and how to avoid the common errors.

The day’s last event, inside the Tidel Park was a Panel discussion between Akbar Lalani , Kapil and Arun Ramani(Sify) about which is better - Organic search or Paid Search.

This discussion ended at 5:30, after that we move toward from Tidel park to Falor Farms for Power Networking and where meeting so many new people at a same place and interacting with them took everyone long enough and we finally parted at 11 PM with a hope to collaborate more on Sunday!!

The day staring me with a beautiful sunrise on Marina Beach. I already decided that i have to go Marina Beach in early morning. This is a very tired morning for me to wake up early at 5:00 clock, but any how i wake up and go for a walk to Marina Beach. It near about 2 kms from my Hotel, when i reach at Marina Beach "WOW" this comes from my heart what a beauty it is. I am very much happy to see such a beautiful sea shore. Really by heart this is a very beautiful morning for me.

Then i came to my hotel & see that all my colleges are waked up late. Then we start again our jouney to Tidel Park, we reach seminar late by 1 hrs. So on that day i did't get much chance to shoot the event because i seated at 3-4 seats behind.

People started pouring in as time started closing in and we began the session with Stephen Spencer, the President and CEO of Netconcepts on Advanced SEO, Strategy and Tactics. He began with his introduction and the foundation of Netconcepts in 1995 and about his book Art of SEO. He told that the best way to win in Google is to think out of the box. It requires scientific approach and strategic evolution. SEOs need to bring in strategic thinking into place for the success to chase them and it may even begin with things as simple as page flows, site architecture - URLs, flash, javascript, etc and design and layouts. He briefed that the attained page rank needs to be strategically invested back into the business. He stressed on the importance of not just the inbound links but also about teh internal links by means of tagging and breadcrumbs. An idea from him asked the bloggers to make their blogs to look for most frequently searched keywords and use them as tags. He explained that the links dissipate due to dynamic URLs and also encouraged everyone to avoids placing links in the flash, javascript and java code or using overly complex URLs.

Next session was from Kalaivani on Right kind of marketing mix during recession. She stressed on the points to remember during recession that customers are more cautious and likely to postpone purchases, negotiate for concessions, move down the consumption chain, seek less expensive options/suppliers. So what can marketing do?? Conduct programs that generate leads by means of search marketing, conducting webinars, direct response ads, etc. Searchmasters must focus on activities that deliver better response and concentrate on coordintae marketing and make the rupeee last longer.

Post the tea session, Adam Lasnik from Google is here for the Q&A session for the audience. That's the session i am waiting eagerly. Many questions were shot towards Adam and he was just amazing in getting the audience flabbergasted by his answers and great explanations. Someone asked that why can’t we forget the page rank and concentrate on how to get top quality content up among the top content. One person asked Adam if Wiki is paying google for the top page rank as wiki always makes it to the top and Adam replied negative and said that wiki does correct stuff which would get their content on the top. They may be keeping flash out of the site, having original content, keeping the design simple. He also agreed that the regular site visitors love wiki but SEOs hate wiki. Topics like Role of LSI latent semantic indexing, Local listing of business, Custom Search Engine google.co.in/cse and the reason for inconsistency of SERP results were also discussed.

Before we parted for lunch, Adam had to share about his team and their willingness to support everyone who posts their queries to the Google webmasters’ forum.

Lots of networking in two days and though everyone has bags full of business cards and minds full of new names, everyone’s meeting others with a big smile and networking energy is soaring high and the Facilities department of Tidel Park is all confused if this is a Monday.
Post the lunch session, Syed invited people for “lightning sessions” for three minutes and passed the stage to Suresh Babu on Local Search and listings where he explained the local listing’s importance for a business with a hands-on.

Next we began with a session by Reema Thakur of Communicate 2 about Analytics in Paid Search. She began with the importance of tracking the analytics which would let you delve deeper and analyze customer behavior, product preference, content stickiness and keyword effectiveness. She illustrated the data that is needed to strategize, test and plan through a case study about a leading NBFC. She listed the paid search success - KPIs, which were conversion rate - macro & micro, days and visits to convert, visitor loyalty and recency, transactional funnel analysis and bounce rate. She stressed on AIDA Metrics

• Attention - Greater CTR/visits
• Interest - Lower Bounce Rate/Time on site or Page/pages per visit
• Desire - Repeat Visits/Visitor Loyalty
• Action - Goals

She then listed down the Best practices for us to follow
• Have clearly defined Business Objectives
• Customized Implementation Strategy
• Validate and take corrective measures if needed
• Design n customize reports
• Analyze your data
• Experiment

She wrapped up the session by a tag line which I liked. “Its not about the numbers. Look for trends and patterns.”

Adam Lasnik Seminar

The highlight of the Search Camp was having Adam Lasnik all the way from Google. Isn’t it ironic to have someone from Google for a Search Conference! He is Google’s first Search Evangelist and broadens the company’s online and offline communications with Webmasters.

It was not a formal presentation that Adam did, but it was a Q&A session where anybody could just shoot out questions and he would answer. This was more beneficial. You know why!

There were a lot of interesting questions. One of it was “Is Wikipedia a partner with Google? Does it pay something to Google? Why is it that it always ranks top no matter what kind of SEO you do for your site?” All had a good laugh and Adam said that there were no tie ups between the companies.

Regular users who search for information love Wiki due to brand recognition factors. Something unique about Wiki is that it has pretty nice titles. Lot of companies, have the company name and other details, but information on what the company basically is and does, is not present. Wikipedia is organic and gives the users what they are searching for and hence it is ranked top.

With regard to local search, he said having content in the local languages would be a good idea, not just for Google’s sake, but to give the users a personalized touch. He also said that adding local addresses would also be good.

When it came to sites, he said “If you are not using XML site map, do it!” It is also necessary that one needs to check the crawl errors in the Webmaster tools when site modifications were done.

He gave a lot of tips and cleared a lot of doubts that were on top on the minds of people with regard to Google Search. The discussions were not just during the session, but continued on during the informal time too during lunch and later.


The right kind of Marketing Mix during Recession by Kalaivani Sadagopan

Kalaivani Sadagopan, General Manager, Caratlane, who has tonnes of experience in Marketing, handled a real hot topic for the Season ‘Marketing Mix during Recession’.

She started by defining what a recession is in terms of business. She then spoke about Customer Behaviour during these times. Customers are more cautious and are likely to postpone purchases. They negotiate for concessions and seek less expensive products.

What we need to do is focus on Results, results and more results. We need to work on programs that generate leads and focus on activities that deliver better response. We need to make the Rupees longer and that can be done by bidding lower on PPC Campaigns and negotiate with the vendors.

She said that if you noticed, divorce rates are lower now during the recession times. Why? Because a new relationship may cost more! The same applies to Marketing. Work on your existing customers. Relationship Marketing is well known to be very important but at times neglected. Reward the loyalty of your existing customers. Have a constant communication with them.

Don’t cut price without a reason. Focus on brands or products that deliver value. Focus on brands that are likely to survive and leave the others to sink or swim. Do not waste lot of time on customers who may be unprofitable, it is not worth spending time on them for a lower profit. You might as well focus on a customer who may take less of your time but have greater deals with you.


Advanced SEO: Strategies & Techniques

Stephan Spencer, President, Netconcepts gave an online conference with the group. The talk was on ‘Advanced Techniques in SEO’.

He said “if you need to win Google, you need to think outside the box”. This requires a Scientific Approach. He gave an insight about how results from the same site were grouped together by Google and how that affects ranking.

Some of the Strategies when it comes to your site are to focus on the PageRank flow by looking into the various factors like the internal linking structure, PageRank Sculpting, alternative linking structures like tags, tag clouds, etc. You also need to concentrate on the content and features that determine the site architecture like the url’s, html codes, templates used, AJAX, etc.

When it comes to the page rank, one needs to spend it strategically. It is not just about inbound links, but internal links also matter. It should be noted that the home page rank gets distributed to the deeper pages in the site. Links are the currency of the web when it is to do with SEO.

Some of the things that one needs to look into when it comes to internal linking are the site hierarchy or tree structure, breadcrumb navigation, proper site map and tagging. Breadcrumb is a navigation technique that shows the user’s path to the current location in the site. Tagging works great for deep internal linking and generates keyword rich links.

He then spoke about Indexation. The greater your trust or authority or page rank is, the deeper and more often the site gets crawled. You also need to keep a check on the crawl equity and make sure that it is not spread too thin. Google has two indices; the main and supplemental. Make sure you stay out of the ‘supplemental hell’. He also gave a lot of easy ways to find the right indexation.

He also spoke in detail about PR sculpting, which is managing the flow using nofollow on unimportant links. Some of the tools to check if they really flow are Server head checkers, SEOmoz’s Link Check, etc. It also must be noted that Link juice dissipates due to dynamic url’s, session id’s or user ids in url and superfluous flags in url.

Some of the other signals that concerns Google may be the age of domain, age of site, link buying footprint, historical transgressions, spammy TLD(eg. .info), quality of link neighbourhood, the number of subdomains, etc

Visit link for Search Camp 2009 Pics

Panel Discussion

The topic for the Panel Discussion was: Organic v/s Paid Search - Which is more sustainable?

The members in the panel were
• Mr. Arun Rajamani, GM, Sify Technologies Ltd.,
• Mr. Akbar Lalani, Vice President, Decatrend Technologies
• Mr. Kapil Nakra, CEO, OMLogic

The pros and cons of both were discussed. Some of the things that were discussed are
• For branding Organic plays a vital role.
• When it comes to ROI, Paid traffic seems to pay off more.
• Organic Search is not as measurable when compared to Paid Search.
• In Paid Search, you are able to project what the consumer is looking for.
• In the long run, Organic Search gives better result.
• When competition seems to be tough, paid search gives you the needed results immediately.

Paid and Organic Search complement each other.

Website Usability - Improving User Experience

Mr. Vishal Sampat, CEO, Convonix gave a talk on Website Usability.

Vishal started off by talking about Conversions. He said that Motivation and Clarity are foremost when it comes to Usability. You need to express your uniqueness to the visitor within a maximum of 10 seconds before he moves away from your site. The Incentives you offer also matter greatly when it comes to Online Marketing.

When one deals with Conversions, it is important that one needs to define the right Conversion Metric. One also needs to segregate the visitors by Channel in order to get better results. If the lead form or the conversion process is going to be a long one, one also needs to have a Phase
Level Conversion track.

Measuring Conversion:

Some of the ways to measure conversions that were put forth are
• Creating a Channel Map to identify conversions from each marketing channel
• A Channel Map helps you understand motivation of your users
• Best way to determine the nature and magnitude of the customer

It was also said that keywords help identify the stage of the buying cycle that the visitor is in. For example, if the visitor’s search uses generic keywords, he may still be in the ‘interest phase’. If the visitor uses specific product keywords, he may be close to the ‘buying stage’.

Some of the Generic important site elements were put forth as Headlines, The Introduction, The Benefits Statement, Supporting Pictures and Images and Content.

He also pointed out some of the common errors like

• Placing too many fields on landing forms
• Inability to express your value proposition
• Placing primary offer content in side columns of the page
• Concentrating all the sales efforts on one page (especially If the user is at the beginning of the sales cycle)
• Placing images without a caption
On a concluding note, do not make things complicated for the customer. Identify your primary goal. Segregate visitors using channel map. Ask for essential data first.

Brain Storming

Mr. Kiruba conducted Brain Jam. Kiruba is the CEO of Business Blogging Pvt Ltd.
Brain Jam was a session in the afternoon where the participants were asked to talk for a minute and give any ideas they have or tell about how they solved a particular challenge they have had.
Other than ideas, the participants could also put forth any challenges they’d faced and anyone could give an answer if they had a solution. Some of the things that were discussed were (not in order)

• Difference between B2C and B2B
• Canonical URL
• Woopra
• Westorange.com
• Specific geographical ranking of Google
• Code your sites which are optimized for Blind People also
• Spyfew.com

and many more ideas did come up.


Keyword Research by Abdul Khimani

Mr. Abdul Khimani, SEO Project manager with Convonix, handled a session on ‘Keyword Research’.
He defined Keyword Research as the ‘Art of identifying the most optimum performance’ for the market. He elaborated on the types of SEO, viz.

• Primary/Generic Keywords
• Secondary/More Specific Keywords
• Tertiary/Long Tails Keywords

He then moved on to talk about the various Keyword Tools available like in Google, Yahoo, MSN, etc. Google he said was leading with more than 70% using it in the market. Other than the most famous Google Adwords, Google also has other Keyword Tools like, Google Trend Charts, Google insights for search, which is an extension of Google Trend Charts and Keyword Insights.

Keyword Analysis Technique includes researching on existing keyword rankings, keyword search volumes, No of competing web pages and keyword mapping to relevant pages. Google also offers Keyword Effectiveness Index which is Ratio of search volumes to competition.

He concluded saying that Keyword Research is not an exact Science but an iterative process over time.


E- Commerce SEO

We had an online conference with Mr. Sri Nagubandi, Director, SEO, Rosetta.

He started off with the challenges that E-commerce SEO faces today. Some of the challenges were the Platform used, Ugly Codes, Lack of Control and templates that limit Copy.

On the Technical side he said, one needs to have Clean Code. There should be Good Semantic Structure and Natural Language URL’s. To overcome the Onsite challenges, one needs to do get back to the basics. Do the keyword Research! Other than that one needs to work on the Custom Titles, get real content written by people and get back to the H-tags with keywords.

When one comes to the Offline Challenges, you need to have a check on the following
Are your products made to link easily?

• Can people Bookmark, share or mail.
• Do you allow Reviews?
• Do you Twitter your new products?
• Do you ask for Links?

He then told how one needs to adapt SEO according to the Size. If it is a small one with products less than 100, you need to make things simple, use a simple CMS platform, write content daily and build content around your product. You need to ensure that everything is optimised.

If it is a medium sized one, with products between 100 to 1000, you need to focus on the technical. Focus on optimizing the Main Categories and Key Products. Plan for a daily or weekly product optimization and focus on link development. Give prime importance to the SEO landing pages as they are the key to success.

If the products is more than 1000 for a large one, spend time and money on fixing the technical aspects of a platform. You need to have a weekly, monthly on-site optimization plan. You also need to build SEO landing pages and links on a weekly basis. Basically you need to ensure that you make progress every week.

Conclusion

• One size does not fit all!
• Focus on what will make money and drive results
• Have analytics that tracks conversions and reports revenues.
• Accomplish something on a weekly basis
• Don’t forget link development


Web Analytics – What’s Next

Trinadh Rao who is the Country Manager (India) at Web Analytics Association gave a talk on the latest on what’s happening in Web Analytics.

He gave an insight into the Web Analytics Industry and where it is heading right now. The Web Analytics Industry is undergoing change. Initially In India too there has been great change. One Indian Company has been listed in Forrester report on “Web Analytics Professional Service Firms”. Communicate 2, an Indian Company has become a GAAC company. Ms. Rhema from Communicate 2, who is the first GAAC member, was present in the conference.

He said that ‘Change is a Challenge’. We need to know the limitations of technology. One tool/technology cannot give everything about our website visitor information. Every few hours, things keep changing. Hence Testing should be given prime importance. It is also important that you need to work with the actual Usability with the team. And finally, ‘Integration is the KEY!’

Visit this link for Chennai Search Camp 2009 Pics.

सुबह सुबह घर से कूद कर दिवार पर जन
सिगरेट गली में जाना के पीना
वोह दातों को घड़ी घड़ी साफ़ करना

कॉलेज सबसे लेट जन और सर से

get from the class सुन के निकल जाना ,
बहार आ के स्य्स्तेम को दोष देना,
और कैंटीन जाना के टेबल पे डांस और गाने गाना,
पापा का डांटना और मम्मी का समझाना..
याद है सबसे अच्छा बहाना,
कॉलेज पास कर जाऊ पहले फीर है कमाना ,
दिल में सोचना ,
करके कुछ है दिख्नना
करियर प्लानिंग दिन और रात करना ,

कॉलेज की सबसे सुंदर लड़की को पटाना
और हाथो पे उसका नाम लिखना ,
खिड़की से झांकना और
उससे गिफ्ट बार बार देना,
ले के दोस्तों से उधार.

ऐसे ही गुसुरे है कुछ कॉलेज के दिन!